Swiss Design

I have been researching into Swiss design for my dissertation, I have never really taken much interest in their poster designs but I found the geometry shapes they used to have great impact. It is obvious when you see Swiss posters as they have a certain feel.

The images below I found on a website called smashing magazine, I have really found great interest in this style as it is very simplistic but has a great effect.






The use of white space is also a great characteristic, this is something that is pushed in Graphic Design. White space can never be underrated. It’s help for both visual impact and readability. It is effective when used in designing a web page, it help the information to be clearly shown in a second. I took this into account when designing my own website for a carex design brief I was working on.

Heals typography packaging

As I am doing my final major project on Heals packaging design I thought it was best to consider the exsiting pakcaging they have. The image below was designed by Domenic Lippa of Pentagram, he was also the designer of their Logo. I find this imagery very intesresting, it is really simple and only uses typography yet within the typography imagery is formed. I am aware of the colours used for the packaging - this is used throughout the store.

Brand House -Heals

A london based company called Brandhouse did some shower gel packaging designs for Heals - the purpose of the packaging was for the consumer to want to leave the bathroom producrs out for guests to see. A



I think the designing was succesful, I would definitely have no worries in leaving these products out, I especially like the gold fish design - as I can imagine anyone would. It has a sense of humor in it design.

The Plant

The Plant is a graphic design company based in east London, they have a wide variety of clients in different industries, including publishing, hospitality, television, fashion and the arts. The Plant did some motion graphics work for Channel 5, there was 10 spots available with over 200 submissions. The two videos below are what won The Plant two spots. The brief was about creating a new world in your living room. As a response they created a little world in a magazine.

Questions

As a part of my brief at University I have to try and contact design companies with a few questions. I sent the following template out to a few companies - obviously altering some parts to link up with companies targeted. I only got a few replies and they had very minimal information on. So this is something I need to change. The one below was sent to Robert Dawson from Dawson Design.

Hello,

My name is Hayley Parle, I am currently in my final year studying a BA in Graphic design at Stockport College. Whilst searching through the Internet I came across your companies website, and I became interested straight away in your work and just wondered if I could ask you a few questions. The logo designs on your website were were what originally caught my eye as I have previously been working on an Identity brief myself.

I just wanted to ask you a few quick questions, you can simply answer Yes or No:

Did you study at University? Yes

How long have you been in the Industry? 10yrs

Is the "credit crunch" effecting the business? Yes

Do you find that as technology is changing all the time is puts pressure on you as a designer? Not really keeps me on my toes

Have you ever worked on a really great brief and got a great result and the client has changed it? Nearly every job

I look forward to hearing back from you. I hope you have the time to answer my questions.

Thank you for you time

Hayley Parle