Truth

A desgin company called "truth" came in to talk to us today. They are a small company, just made up of two people who used to work for McCann Erickson which is a major world wide Advertising company.  Darren from Truth was very much into designing typography, over the years he designed quite a wide range of fonts, one which was infact used in the mast head for the loaded magazine. Some of these fonts are Berliner, Sodium, Mechanic Gothic, Amplifier.

When lecturers come in to speak to us i find most people are more interested when work is shown that we see in our everyday life. This was definitely aparent in their work. They had done work for the likes of  

•  Allsports- they changed the ididenty to the one we know today, black and white.
• Sony - they designed the textured sony credit card
• First advice (manchester City sponsor)- this was all designed in a day as they logo needed to go on the Man City shirts the next day
• Durex- they designed the packaging for things for Durex which were more discreet.

The Truth obviously needed other people to join then in doing their work as they were such a small company. They said though that this was a good thing as they were always in control and could choose who they liked to do the work. As they were such a small company they had alot of stuff to do in a small space of time. They would have to speak to the client about their work and the reasons why they had done it,  just like all agencies, they explained that its difficult to just hand something to a client and expect them to like it without you explaining it to them, for example he said you could hand something to a client which was blue and he could just look at it and say i don't like blue..change it, but there is usually a reason for the choice of colour so for them to get the full effect you need to explain.

I enjoyed this lecture as they shown that if you try and you believe in yourself aims are reachable, they left their easy job where they had people around to do things for them to be on their own where they had to do every little thing them self.