The junk direct mail you get through your letter box usually doesn't even get a look...Straight in the bin. So it is difficult to design a successful piece of direct mail as you need to attract the audiences attention before they throw it away.
A popular technique used in direct mail is a pop up technique.
I was looking on the internet and came across Sevel + SevelI was interested in their direct mail and what they said
"We believe in the 5-second rule.
No, not the food on the floor, but the fact you only have 5 seconds you have to get someone's attention.
If you don't get it in that time, you won't get it at all. That's why we craft direct mail campaigns that get noticed: in 5 seconds or less.
If your direct mail hasn't worked, maybe it's the message, and not the medium. Fact is, people have to at least handle direct marketing pieces, if for nothing else than to throw it away!
See how we can make that first impression count to get your prospect's attention."
Below is some of their work...
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