Thursday, 7 May 2009

Guerilla Marketing

What is Guerilla Marketing??

Guerrilla marketing is an unconventional selection of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable.

I found the images below from Amid Pejman's blog




Superman returns ad

Slim: same idea, 3 different products: Slim Fast
Have fun: Sex shop advertising on the streets of a city
Volkswagen Polo guerilla campaign: small, but tough.

Crashed car placed in a parking lot to announce a Monster Trucks show
Jeep Parking: Painted parking spaces to advertise Jeep's ability to be driven on rough terrain.
Holidays: Everyone is going on a Virgin Holiday. Suitcases placed in the hands of statues
DHL: If it is where it belongs, it was probably delivered by DHL (click for larger view)

"Use only what you need" from Denver Water
Axe was always good with advertising... this one is placed next to an exit sign
All you can eat motorway rest stop at the entrance in a tunnel











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