Friday, 8 May 2009

Viral Marketing

What is Viral marketing??

Viral marketing and viral advertising refer to marketing techniques that use social networks and increase awareness, such as word of mouth, internet. Viral promotions take form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even messages.

In 2006, shortly before Christmas, Threshers leaked a voucher worth 40% off wine and champagne via the internet. Apparently the voucher was only intended for suppliers and the belief that Threshers had mistakenly released the voucher made it spread faster and faster around the world via email, social networks and blogs.


Threshers pretended to be worried about losing money on the promotion but no doubt ended up making a huge profit and getting publicity in a month than they got for the whole year.

Watch as Ronaldinho takes delivery of a new pair of boots and spends over two minutes demonstrating the most amazing football skills the internet has ever seen.

23.5 million people have watched this ad on YouTube. Pure genius.





It is proven that Viral marketing is very effective. And is very cost effective.

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