Dress Code

When in New York I went to visit a design agency 'Dress code'. I went to the company with Amy, a student I had done previous work with. Amy organised the visit as when she came across their company she was interested in the work they had created for MTV. The company consists of two men, Dan and Andre. Their work has been recognized by many awards, they have appeared in lots of magazines, coffee table books and even 3 museums. They met while studying graphic design at California College of the Arts. From there they went on to work for different companies including MTV, before setting up there own studio. Dress code offers a complete set of services - Branding & Design, Motion Graphics & Direction, Strategy & Naming, Web Production & Development.

As I mentioned Amy arranged the visit. We travelled down to meet Dan the co-founder of the company. Their work area was very spacious and clean - It looked like a nice environment to work in. Both mine and Amy's portfolios were set out in a box, this isn't very common over in New York and he really liked this. He had a look through Amy's portfolio and then had a look through mine and commented on the strong pieces and which pieces should not be in my portfolio. He mentioned how my typography work did not look strong in the situe I had put it in. As Amy and I had been working on pieces of work together we shown Dan the work to see if he could give us ways to improve these. He really liked out e4 work and commented on how the style used was really nice and we should stick with it - which is what we intend to do.

Overall I think the visit went well, he told us to keep in touch and I think the advice he gave us will be good for us in the future. Just before we left he gave us a book that he had written himself all about leaving University.