Whilst in New York me and two other students from my College visited a design company called Box Creative, its based in Manhattan and is innovation, interactive, and artist-driven. The company is only small - only a few members - but this was one thing in which they enjoyed about how they work. The two designers who set up the business were brothers Joe and Andy, whilst there we spoke to them about our portfolios, design in New York and ideas of which we were working on at present. Overall I found they were very impressed with the work we shown.
The first thing that they picked up on was the presentation of our portfolios - boxes - as this had never been seen before and looked very clean, crisp and fresh. One thing they commented on was how the up and coming thing around New York is to have a website displaying all work instead of a portfolio, it is easier to see and look around and flick back and forth too and obviously easy to distribute around. This is one thing I am looking into doing as not only would it show my work in an interesting way but it would also be another piece of design and I would be able to have a certain look or design running throughout it. As they said one thing they would advise is to design an identity to run throughout the portfolio maybe including a logo. I found this to be a great idea.
One thing they picked up on was the use of Typography and said it was one of my strong points, this is not something that is pushed over in New York they are more image based so they were very impressed with this. Within my portfolio I have elements of my design work on the page to compliment the work, I wasn't sure when I was doing this whether it would be liked in the design world as a lot of portfolios I had seen were very plain and simple, this is advised by the tutors at my college but I wanted to try something new as I didn't like my original portfolio that was set out in this way. Joe and Andy seemed to like this layout as it gave the whole page a purpose. I was pleased with this feedback.
One thing that was picked up on that I also noticed was the quality of some of the images in my portfolio. This is something that I need to change, they advised me that vectors are advised rather than pixels so this is something I am going to look into changing, especially on my typography brief.
They liked my Heals end sting as it is creative yet simple and the layout is kept very simple to add to the simplicity of it. They seemed excited with the e4 storyboard that is still being produced at the moment for d&ad but advised to keep pushing the idea to see how far we can get it.
Overall I found the visit very interesting and helpful, I will be sure to keep in contact with Box as I was interested in the work that they were doing as it was keeping up to date with technology. A lot of their work was flash based which is something I would be interested in learning more about.
Thursday, 19 November 2009
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