As I am currently working on Packaging design I am forever researching different products. I came across the packaging designed for
Pret A Manger.
Pret opened in London in 1986. Their selling point is they make sandwiches freshly made without using chemicals, additives and preservatives.
The above images shows packaging for
Pret, the way they are packages emphasises the fact they are freshly made. The brown
boxes gives this impression as it looks very natural - this also gives it the expensive look which is needed. You pay for quality.
The drink cans that are sold at
Pret use very vibrant colours to represent the flavours. This also gives it an expensive look. I like how they have not been
frightned of switching the typography to be vertical. This is something that can look really good. As proved.
The above images shows packaging for Pret, the way they are packages emphasises the fact they are freshly made. The brown boxes gives this impression as it looks very natural - this also gives it the expensive look which is needed. You pay for quality.
The drink cans that are sold at Pret use very vibrant colours to represent the flavours. This also gives it an expensive look. I like how they have not been frightned of switching the typography to be vertical. This is something that can look really good. As proved.
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