Scratch

Brandy is a branding and design agency I came across whilst researching into packaging design. The reason they caught my eye was due to the packaging they designed for a company called Scratch.

Scratch is a young run company who's aim is to help busy Londoners cook real food. The meal boxes contain all the fresh ingredients you need to cook a meals...from scratch. This "from scratch" slogan is what is used throughout the designs.



The fact the products used are all fresh is shown in the way the packaging is designed. Using the brown natural colours of the bx along with one bold colour also gives the packaging an expensive look. I really like how the typography used is a slightly darker variation of the colour of the label.

I find the whole design successful.