Advertising without posters

Advertising and awareness campaigns without posters. We see posters everyday, these guerrilla and ambient ads make more of an impression than many posters. When we see something everyday that has been altered to prove a point it makes more of an impact. This is the way to get messages across, as long as a great idea is present these will all be successful. Like the paper towel ad, becoming interactive with the design work makes an even bigger impact.