Clorets advert

I came across this advertising on Just creative and it caught my eye straight away. I think that is because of its shock factor. Sometimes having a shock factor idea in advertising doeswork work but I find in this instance it does. It does make you cringe, but by making you cringe is better than you not seeing the advert and passing right by. One thing I like about the campaign is that nothing drastic changes throughout the series.









The use of white space is used really well in this, that is something that I find as a designer should not be scared of. White space sometimes compliments an idea. As shown above.