Wash Your Hands

I am currently working on a collaborative project at University for NHS awareness. The Brief is to make people aware how fast germs are spread especially on the hands. After doing lists and lists of words associating with things that you associate with germs, infections, hands and washing, then we thought about taking the words out of the norm and collecting words such as dangerous and violent. I find thinking of word lists is the best thing to do when you come to a mind block.

I have found this poster which I think is very effective. It has a sort of shock factor which is effective in this sort of advertisement.

After seeing this poster me and Amy ( the person I am working with) have decided that something we can associate with and also have a shock factor interlinked with the main idea would be the most effective. The idea needs to be flexible and should be able to be used in a variety of different medias. A good idea can be shown easily and effectively but a great idea can be shown again and again over different medias and be just as effective.

We are currently in the proccess of getting our ideas finalized.