Showing posts with label Visits. Show all posts
Showing posts with label Visits. Show all posts

Tuesday, 27 April 2010

Ste Owen - Love creative

On Wednesday 28th April myself and Amy organised a visit to see Ste Owen at Love creative. We were aware that at Love a lot of advertising work is done and as we have previously been told our work is very advertise based we thought this was a good idea.

We were greeted by Ste at the door of Love and then went and sat down around a table n began speaking about what we were up to at the moment and as it is close to deadline we spoke about that and how we were getting on. We then began to speak about the lorry show that is being organised at the moment - he found this very interesting. As Ste is an ex member of Stockport College he knows a lot about how the college works. He assured us that he would come down to the show we have at Stockport to see the work. I thought this was great.

Eventually we began to show Ste through our work. He pointed out that although a lot of the work is advertising a lot of design work has gone into it so he told us not to concentrate on just advertising. He also pointed out that it is best to keep a portfolio clean and with nice space. This includes the writing at the bottom. On my current portfolio I have a description on the bottom explaining each brief and how I went about solving it. A good point Ste made was that this is not needed if you are there to explain as the person looking at it sometimes ends up reading it instead of looking at the work. Obviously for a digital portfolio the explanation should be put in.

Ste liked aspects of our work and said it was a great portfolio. He has passed us on a contact for dinosaur who I am to be in contact with.

Ste then took us on a small tour around the studio - it was a lot bigger than I expected. Love has recently taken on a new member of staff who had been working there on placement.

Saturday, 6 March 2010

Crescent Lodge



Crescent Lodge is an independent design consultancy with studios in East London and the West Country. They are a close-knit group comprising designers, illustrators, photographers and a writer, supported by technical and project-planning specialists.

Whilst in London Amy and myself went to visit Andrew Collier at the company. We we entered the studio via a lift that automatically took us to where we wanted to go - that was an experience in itself. We were welcomed at the top by Andrew. We sat down with his and began to go through our work with him as we had done with the Stuart and Tim. The same sort of questions arose here as well - where do you want to take your career too? Andrew also said that our work was heading in an advertising way. He said that he would email us the details of someone he knows who works in advertising for the possibility for us to go and see him. He said that we work well as a team and again speak about our work very well. We got speaking about all sorts whilst at the visit - I find this to be really good as it proves there is not so much nervousness. We had a look at the annuals that contained the work by Crescent Lodge over the past few years and Andrew kindly allowed us to keep these.



They contained some very interesting ideas and designs. Andrew was very impressed by the quality of our work and how ideas based it was. This is something I find has been said to us quite a bit. I think this is the result of the way we are taught in university. Andrew had some very interesting things to say about our work and possible things to think about in the future and Amy and myself have made sure we stay in contact with him.

After the time I spent in London my whole thought of the place changed. I never really liked London but I had no reason for this. I now think it is such a great place with so many opportunities. I am glad I went on this trip as it had opened up so many different thoughts in my head.

Future Brand

Whilst in London a visit was set up by our tutors and a group of us went up to Future Brand. Futurebrand is a large design company that is ran globally, they have a network of 25 international office that allow clients to experience them collaborating over seas to reach a perfect end product. Their aim is to establish brands that "think ahead to stay ahead." They do work for large well known companies, Becks, Cadbury's, UPS, Barclay's, MasterCard and many more.

When we travelled down there we were greeted by Karen Vance and Chris Jenkins, they showed us through the work they had worked on. Chris concentrated mostly on beers - not a bad job. He explained how he got from where they were to where they are now. Which I found was a great thing to do. Usually we are shown final products and that is it. One piece of work he shown us as a finished thing was a font that Chris along with a structural design team developed. Their idea was to get the font to stand out on the bar. The font was for Beck Vier, the identity needed to be kept the same as its parent brand Becks, but this is a lighter beer, the silver metal background shows this lightness.


Another piece of work Chris had been working on was Brahma - a beverage with effortless flair. He showed us the bottle before they worked on it, his sketches and the final product. Future Brand created a new brand identity and packaging based on the creative idea of ‘effortless flair’ that captured the Brazilian energy, passion and creative spirit known as “ginga.” This included the structural design of the bottle to reflect the rhythm and fluidity of Brazil. The design specification ensured that the curved bottle could be produced without alteration to existing production lines, and removal of the label achieved significant production cost savings.




Chris and Karen showed us some of the work they have both worked on and showed the different stages of the development, they also went through the boards that they actually took to the clients to present their ideas. They have both done work for big names such as Becks, Nestle and Dove, it was a good experience to visit Chris and Karen and now I have contacts for the future.

It was a really good experience to visit Future Band as it is such a big company, much bigger than the ones that I have visited before, with approximately 70 working there, it is one of the biggest. Chris and Karen showed us around the agency and explained the work that each section did. The idea is one place, the it moves around and around and around before it is ready to go into production. This is so much different to the smaller companies as you do not see the whole production really but on a plus you work in big groups so you have the opportunity to bounce ideas of each other and work in a team.

Picture - Ltd and Give Up art

The Give Up Art studio started back in 2006, they have over 25 years of experience in the design, publishing and advertising world. There work is very graphic design based, they work for a range of clients in the music, publishing, advertising and broadcasting sectors.




Amy and myself went down to Give up art whilst in London to have a look around and have a chat with Stuart (the founder) and show him our work. We were also in contact with Tim Harwood from Picture who actually is a friend of Stuarts so he asked if it would be OK for him to also sit with us whilst speaking about our work and where we want to progress in the industry. Of Course we said this was fine.

Picture was set up in 2005 by 3 people from the design industry, it started off as a specialist design practice that focused on brand and digital work but has evolved and now their work spreads along print, TV and motion also.

It was interesting to sit with two people who work on different aspects of Graphic Design as they both had different opinions. Me and Amy travelled down their with our portfolio. Our work had all been put together in one portfolio, our idea was for Amy to speak to them about her work, we would then go on to speak about our collaborative work and then I would finish with speaking about my work.

When we got onto our collaborative work we began with showing them our E4 work - at this point it was not finished. We story boarded up the animation in it's current form. They seemed really happy with the whole idea and the style of the animation. One thing they seemed really interested with was how this idea could work as a campaign. This got us all throwing ideas around about different scenarios. After this piece of work we had our BBC booklet work - we explained how this was a pitch that we had to do and it had to work along side the work we were already working on. They said this is something that should be encouraged and it is great that we have done it as it shows our passion for Graphic Design. They seemed to like the whole idea of the booklet and how the QR code works. We showed them the animation piece we worked on together for Top Gear, they seemed pleased with the different programs we could use and the quality we used them in.The final piece of work we showed them as a collaborative piece was the Carex storyboard. This seemed to interest Tim for Picture a lot as it was more his style of working. They explained how it is difficult to show animation pieces in print but we had done well.

I went on to show them the work that I had done throughout second year. Stuart commented on my New Scientist magazine as that is the sort of work he does - mainly print. He liked the layouts, particularly the front page and how I had redesigned the logo. I shown his a piece of work that I like which is the work for fold Manchester I did. They seemed to really like this as it causes a shock and if this was to be used as an advertising project it would cause a lot of shock. They both really liked my Heals end sting and advised that maybe I should show the other two variations I did - the letter E being drawers and the H being a bed. They said they thing it would work great in a set.

After we finished with our portfolio we discussed work that the pair of them were working on at the moment. Stuart from Give Up Art, does a lot of collaborative work. Depending on the nature of the job, they collaborate with different people from - photographers, illustrators, web developers, print specialists, retouchers, stylists, copywriters etc. We also got onto the subject of what me and Amy want to go onto do after graduation. They said our work pushes towards advertising and we got thinking whether this was something we would like to do and stay together as sort of a team. We obviously work well together and both Stuart and Tim commented on how we speak about our work, they explained that we do this really well and it shows real passion.

Overall I really enjoyed this visit. It got both me and Amy discussing future plans and got us thinking about the next step. It also got us thinking about the size of company we would enjoy to work at. Here the studio was quite small and there was only a few people - this means you get to see your work from beginning to end and you get a sort of bond with it. This is something we kept at the back of our mind when going on to look at other companies in London.

Thursday, 4 March 2010

London Visit

I have just returned from a trip to London, we traveled down on the 1st March and stayed there until the 3rd. The reason for the trip was for us to experience Graphic Design in London. Whilst there we were encouraged to visit a design agency so we could show them our portfolio and experience the differences.

As I have done all of my third year projects with a student at college we decided to go on the visits together. We organised two visits. One at Crescent lodge and one at picture, we organised a designer from give up art to sit in with us at the visit at picture as we contacted him also and he worked next door to picture. Our tutors also organised a visit for us at a large design company - Future Brand.

I found the London visit very influential as it opened my eyes to different options. It made me realise that London is a great place to work and has a lot of different opportunities. London has always been an option, we were advised that Manchester is very up and coming in the design world, which is good but I will not rule out London as an option.

Friday, 20 November 2009

Dress Code

When in New York I went to visit a design agency 'Dress code'. I went to the company with Amy, a student I had done previous work with. Amy organised the visit as when she came across their company she was interested in the work they had created for MTV. The company consists of two men, Dan and Andre. Their work has been recognized by many awards, they have appeared in lots of magazines, coffee table books and even 3 museums. They met while studying graphic design at California College of the Arts. From there they went on to work for different companies including MTV, before setting up there own studio. Dress code offers a complete set of services - Branding & Design, Motion Graphics & Direction, Strategy & Naming, Web Production & Development.

As I mentioned Amy arranged the visit. We travelled down to meet Dan the co-founder of the company. Their work area was very spacious and clean - It looked like a nice environment to work in. Both mine and Amy's portfolios were set out in a box, this isn't very common over in New York and he really liked this. He had a look through Amy's portfolio and then had a look through mine and commented on the strong pieces and which pieces should not be in my portfolio. He mentioned how my typography work did not look strong in the situe I had put it in. As Amy and I had been working on pieces of work together we shown Dan the work to see if he could give us ways to improve these. He really liked out e4 work and commented on how the style used was really nice and we should stick with it - which is what we intend to do.

Overall I think the visit went well, he told us to keep in touch and I think the advice he gave us will be good for us in the future. Just before we left he gave us a book that he had written himself all about leaving University.






Thursday, 19 November 2009

Porflion Visit - Box Creative New York

Whilst in New York me and two other students from my College visited a design company called Box Creative, its based in Manhattan and is innovation, interactive, and artist-driven. The company is only small - only a few members - but this was one thing in which they enjoyed about how they work. The two designers who set up the business were brothers Joe and Andy, whilst there we spoke to them about our portfolios, design in New York and ideas of which we were working on at present. Overall I found they were very impressed with the work we shown.

The first thing that they picked up on was the presentation of our portfolios - boxes - as this had never been seen before and looked very clean, crisp and fresh. One thing they commented on was how the up and coming thing around New York is to have a website displaying all work instead of a portfolio, it is easier to see and look around and flick back and forth too and obviously easy to distribute around. This is one thing I am looking into doing as not only would it show my work in an interesting way but it would also be another piece of design and I would be able to have a certain look or design running throughout it. As they said one thing they would advise is to design an identity to run throughout the portfolio maybe including a logo. I found this to be a great idea.

One thing they picked up on was the use of Typography and said it was one of my strong points, this is not something that is pushed over in New York they are more image based so they were very impressed with this. Within my portfolio I have elements of my design work on the page to compliment the work, I wasn't sure when I was doing this whether it would be liked in the design world as a lot of portfolios I had seen were very plain and simple, this is advised by the tutors at my college but I wanted to try something new as I didn't like my original portfolio that was set out in this way. Joe and Andy seemed to like this layout as it gave the whole page a purpose. I was pleased with this feedback.

One thing that was picked up on that I also noticed was the quality of some of the images in my portfolio. This is something that I need to change, they advised me that vectors are advised rather than pixels so this is something I am going to look into changing, especially on my typography brief.

They liked my Heals end sting as it is creative yet simple and the layout is kept very simple to add to the simplicity of it. They seemed excited with the e4 storyboard that is still being produced at the moment for d&ad but advised to keep pushing the idea to see how far we can get it.

Overall I found the visit very interesting and helpful, I will be sure to keep in contact with Box as I was interested in the work that they were doing as it was keeping up to date with technology. A lot of their work was flash based which is something I would be interested in learning more about.

Thursday, 25 June 2009

Visit to A to M

Today I went to see Mike Fallows of A to M in Manchester. I found it to be a great experience and also found the feed back very useful. I find it is very important to have a look and visit different types of design agencies to give yourself a bigger view and more variety on deciding the type of agency more suited to yourself. A to M is a small company - only a small group, but that doesn't mean the work is on a smaller scale.

Mike had a look at my portfolio and overall had a positive view on it but he explained to me what agencies look for in a portfolio. Whilst looking at my magazine piece he liked the quality of the images and the layout but when looking at my double page spread asked my reasoning behind what I had done. Although there was a reason for it his feedback on it was it is a weak point to my magazine design as the shapes look a bit too random to have a meaning. I am glad he told me this as it has made me have a look back at that piece of work and think about his reasoning's behind it.

Another piece of work we discussed was my typeface, I explained how it was done and why I had one letter on its own and then when turning over the whole alphabet was revealed. I am not sure that Mike liked this as when he looked at the letter on its own he asked where the rest was. Maybe I should consider a different layout on this and also where I have used the typeface in context should be experimented a bit more with as Mike asked me where the typeface would be used if created? and after thinking it wouldn't really be used effectively in a bus stop just as a quote.

Again like with Anthony from Music Mike liked mt Heals piece and thought it was a great way to finish off my portfolio. The way it is set out is enough to just look at and understand without needing to explain. After the third time of hearing that although the book is good a box is better I have decided to re design my portfolio and present it in a box form rather than a book. I have been persuaded.

Tuesday, 23 June 2009

Design by Music Visit

Today I went to Music to show Anthony my portfolio. I found the visit very useful, before looking at my portfolio Anthony had a chat with me about how I was finding my course and which elements of graphic design I get more enjoyment from doing. I found this a great question to ask me as it has definitely got me thinking as im coming up to my final year, this is the best time to have a think about things like that and also maybe new things I would like to try. He also commented on the recent bus stop tour that the third years from my BA course have done and asked my opinion on the idea. I do like the idea, in fact I think it was a fantastic idea and I am really looking forward to when its my turn to do that.

Overall Anthony liked my portfolio. He did advise that I get myself a box for my third year as it is a lot bigger space to work with and also is easier to edit. I do agree with this, I am glad I did the book first as I think that it would be nice to have this to accompany the box portfolio. After speaking to Anthony I felt that maybe I should consider the layout of each piece of work a lot more, this would be a lot better when designing the spreads for my box. The advice he gave me about the spread which had my alphabet on was really good. He told me that if I am going to show my font being used (like I have) then it is advised that I put it in some sort of context where I would like to see it being used in. Anthony liked my Heals end sting, the way it is set out I find that it is easy to understand without seeing the animation. It works well as the last piece of work in my portfolio.

I enjoyed the visit and took alot from it. I am looking forward to music getting their website up so I can look at their work alot more. I have looked at it when Anthony and Craig came in, and look forward to seeing more of it. I will keep in contact with Anthony as I found everything he said very useful.

Below I have published a piece of work by Music that I really like.

Tuesday, 12 May 2009

Portfolio Visit

Now I have my Portfolio finalized I wanted some feedback about it. Unfortunately the design company I was taking it to had to cancel as they had a last minute meeting with a client. Which is fully understandable. Fortunately I was able to see Thoughtful at such short notice. Stuart and Chris sat down and looked at my work with me. As I had designed a booklet instead of a box they were a little concerned but after speaking to them about my reasons we decided that it is a good idea to have as a sort of leave behind as well as a portfolio box.

As far as my work was concerned they seemed very pleased with it, they advised that I had a good body of work and it was laid out well. Stuart added that the book was very simply laid out and felt clean and light weight and was nice to look at. Small things they both picked up on was the leading and positioning of the type I had used to explain each brief. I have taken this into consideration as they made it obvious me to that the small things will be picked up on and noticed more than the work itself.

Overall I was very pleased with the feedback I received from Stuart and Chris as they have given me confidence in my work and also made me think that everything needs to be checked over and over again to ensure that no mistakes are made. I am hoping to get more visits over the summer so I can get more feedback from different people.