Turner Duckworth

I am currently looking at doing some packaging design for my FMP and I came across work by Turner Duckworth. The company has been together since 1992, they specialise in branding and packaging. They have studios in London and San Francisco that collaborate on every project. They have done work for some very famous brands.

The above image is a brief they did for Virgin Airlines. They aimed it to inspire others to think the same way as Virgin Airlines. By taking visual language of international airports there aim was to encourage people to think differently about airlines. This interested me and took me be surprise as the sky images reminded me of the design work I had worked on for the BBC with another Student, Amy.
The packaging above is from ladies tights. A boring piece of clothing but the packaging gives this product a difference.


The above packaging is for PopChips ( a healthy snack) the aim was to make this new product look interesting and not like all other "healthy option" I feel this has been successful as I would not have known this. There is a lot of wit used in the design, like the i being represented by a single dot.