EAT.

EAT. opened thirteen years ago, their ambition was to serve quality food, soups and coffee to the people of London. On the opening of their first shop, everything had to be done, food and the brand, shop and packaging design...the list continued. The bit I am most interested in is the packaging and branding.























The packaging is really simple and in all its products uses white space to it's advantage. Usually it is just typography on it's designs - small illustrations are also used sometimes but this does not over face.





One thing they also do is use the product instead of illustrations. This is something that I am looking into whilst designing my packaging designs. Is this can be done successfully and simply, it looks fantastic.












One other element that I need to take into consideration is whether or not the product needs to be shown. As with sandwiches, would you buy a sandwich that you couldn't see? No I know I wouldn't, most people want to see the bread and the filling when purchasing something like this.