This is the packaging design for a set of scented candles. The main thing I noticed was the use of block colour that was continued onto the product itself. the floral decorative shape outlined on the packaging is very delicate and not extremely noticeable. This product make it obvious the main characteristics of Heals design - bold block colours, the use of geometric shapes and angels and delicate illustrations.
This image below is from a limited addition of christmas foods Heals sold. This is very simple and if I am honest not very eye catching and does not sell the product very well, it has not got the sophisticated look that most of Heals products have.
The bottom image is also part of the limited addition collection - the two have no similarities. I however really like this product although very simple. The crisp silver packaging gives the product a fresh look - as the jar is transparent the product is visible, the colours of the chocolate add to the crisp and fresh look that Heals go for. The typography compliments the whole thing - using the same typeface throughout the design but altering the size.
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