Waitrose

I am still currently looking at packaging that has been produced recently as for my final major project I am looking at designing food packaging or Heal's. I am interested in looking at packaging that already is used and how effective this may be. I noticed the Waitrose work by Pearl Fisher, there designs look sophisticated which is the look I need to go for.

The above images look very simple but I think the colours chosen show off the photography really well. Colour is an essential aspect that needs a lot of consideration.

The above packages are for microwavable meals. Again colour plays a main part in the packaging they are bold in your face and crisp. The use of typography is the main element of the design work with slight uses of colour and information in the right hand side.

The ready meals were a great success, in its first year after their re brand volume sales were up 63%.

The below images are for bottle designs they worked on. I am not so impressed by the Gin bottle though if I am honest, I like the use of red on the label but I am unsure on the positioning of the elements and the label.




However the above image of the black bottles are a great improvement. It is obvious they have gone for a sophisticated typography look. The way they have set out the type on all three bottles works well in relation to the shape of the bottle. It is obvious the label design look the bottle shape into consideration.

The below image is the designs they did for jars. These look very different to the other packaging designs but the colours are used again to represent they food. These look a lot more fun but still look crisp and sharp. I like how they are produced on see through stickers so its only the typography seen.