As the stores are constantly updated with different designs and products it makes it an inspirational and enjoyable place to shop. This is something to keep in mind when researching their packaging.
999 design thought that "The existing system was dull and confusing for staff to implement and needed a complete strategic rethink. In order to uphold Heals reputation for quality and creativity we were asked to inject some personality into the packaging in order to make it more eye catching." (http://www.999design.com/clients/Consumer+goods/Heals)
The cracked the project by using an easy to follow system of stickers. A colour code was used. I find colour to be the best thing to help navigate through a set of products.


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